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© 2013 Mark Yi-Cheon Yim.  All rights reserved

72 University Ave. Manning School of Business, Lowell, MA 01854

Office 978-934-2909, eMail: mark_yim@uml.edu

Team project in MBA course

Real-Client Project:

Winning team w/ Readline Rentals

Haley, My 1st Advisee:

The only undergraduate student presenting in the AAA international conference in Chicago, IL

Courses Taught or Teaching

Undergraduate Courses

     Digital Marketing

     Social Media Marketing

     Advertising

     Principles of Marketing

‚Äč

Graduate Courses (MBA)

     Marketing Strategy

     Marketing Management

     Social Media Marketing

Invited Lectures/Talks

University of Massachusetts Lowell, Lowell, MA

  • Luxury branding for the art to work incubator by professors Ellen Wetmore and Steve Tello, funded by a University of Massachusetts 2017 Creative Economy Grant, Nov. 2017

  • "Four essential way to brand yourself" at Graduate Open House, Sept. 2017

 

Dong-A University, Busan, S. Korea

  • How virtual reality can be applied to marketing contexts, Nov. 2016, Dec. 2017

  • Storytelling & storydoing in content marketing, June 2016

  • The future technologies in digital marketing and their applications, Oct. 2015

 

Ewha Womens University, Seoul, S. Korea

  • The impact of hi-tech marketing and its future, Sept. 2015

 

Marquette University, Milwaukee, WI

  • The present & future of digital marketing, Oct. 2013

 

The University of Texas at Austin, TX

  • The social meanings of luxuries and high-tech products: The different names with the same characteristics, Oct. 2010

  • Cultural impacts on the favorability of luxury brands, Feb. 2010

  • The impact of stereoscopic 3-D advertising and the coming innovative media in advertising, April 2009

  • Why people become interested in luxury brands, Sep. 2008

  • The case study of the market competition between Samsung and LG laptops, Oct. 2007

 

Texas State University at San Marcos, TX

  • Advertising campaigns for luxury brand building through non- and traditional media, April 2009

 

Southern Methodist University at Dallas, TX

  • Emerging media & technologies in digital marketing, Sept. 2010


The University of Florida at Gainesville, FL

  • Case studies: Technology-driven marketing strategies, July 2011

  • Technology-based physiological research methodologies, July 2009

  • Marketing communications using virtual reality, July 2009