Team project in MBA course

Real-Client Project:

Winning team w/ Readline Rentals

Haley, My 1st Advisee:

The only undergraduate student presenting in the AAA international conference in Chicago, IL

Courses Taught or Teaching

Undergraduate Courses

     Social Media Marketing

     Advertising

     Digital Marketing

     Principles of Marketing

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Graduate Courses (MBA)

     Social Media Marketing

     Marketing Strategy

     Marketing Management

Invited Lectures/Talks

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University of Briston, Bristol, UK

  • Past, present, and future in digital marketing research, April 2023

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Brunel University London, London, UK

  • What research topics can we expect in the near future? Predicting the future-oriented research agenda, March 2023

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NEOMA University, Rouen, France

  • The future direction of digital marketing, March 2023

University of Massachusetts Lowell, Lowell, MA

  • "Observations, questions, and research" Honors first-year lecture series, Nov. 2021

  • “The essential guidelines for luxury branding strategies in the art” in the art dept. Oct. 2019

  • “Understanding social media, content, and human,” a special lecture for MOPVC students, June 2019

  • "Luxury branding for the art" to work incubator by professors Ellen Wetmore and Steve Tello, funded by a University of Massachusetts 2017 Creative Economy Grant, Nov. 2017

  • "Four essential way to brand yourself" at Graduate Programs Open House, Sept. 2017

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University of Massachusetts Boston, Boston, MA

  • Why digital? How digital communications work, Nov. 2021

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Dong-A University, Busan, S. Korea

  • Why digital? What can we learn from digital trends, Oct. 2021

  • How virtual reality can be applied to marketing contexts, Nov. 2016, Dec. 2017

  • Storytelling & storydoing in content marketing, June 2016

  • The future technologies in digital marketing and their applications, Oct. 2015

 

Ewha Womens University, Seoul, S. Korea

  • The impact of hi-tech marketing and its future, Sept. 2015

 

Marquette University, Milwaukee, WI

  • The present & future of digital marketing, Oct. 2013

 

The University of Texas at Austin, TX

  • The social meanings of luxuries and high-tech products: The different names with the same characteristics, Oct. 2010

  • Cultural impacts on the favorability of luxury brands, Feb. 2010

  • The impact of stereoscopic 3-D advertising and the coming innovative media in advertising, April 2009

  • Why people become interested in luxury brands, Sep. 2008

  • The case study of the market competition between Samsung and LG laptops, Oct. 2007

 

Texas State University at San Marcos, TX

  • Advertising campaigns for luxury brand building through non- and traditional media, April 2009

 

Southern Methodist University at Dallas, TX

  • Emerging media & technologies in digital marketing, Sept. 2010


The University of Florida at Gainesville, FL

  • Case studies: Technology-driven marketing strategies, July 2011

  • Technology-based physiological research methodologies, July 2009

  • Marketing communications using virtual reality, July 2009